These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (2025)

The 1990s were a decade known for unique fashion and music — and it also had some pretty memorable hair care products. Check out some of the 90s shampoos that were popular back then, including several discontinued brands we wish were still around!

From volumizing wonders to moisturizing miracles, these shampoos (and their conditioner counterparts) played a significant role in making hair look fabulous. So get ready to revisit the sometimes iconic 90s shampoo brands that were a part of the haircare routine for millions of women and men, kids and teens.

90s shampoos & conditioners

Jheri Redding professional shampoo (1990)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (1)

Vidal Sassoon Ultra Care 3-in-1 shampoo (1990)

New Ultra care salon hair care: Three benefits — one bottle

Shampoo: Ultra Care is a gentle salon shampoo to give you incredible shine. Conditioner: The protein-enriched conditioner gives you softness and superior manageability. Finishing rinse: You even get the final protective benefits of a finishing rinse — to help seal and protect your hair from styling stress. Brilliant!

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (3)

Ginza brand shampoo/haircare from Conair (1990)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (4)

Bodi 90s haircare system (1990)

Worlds of Curls Products, Inc. the preferred leader in maintenance products for curls and waves introduces an innovative system for managing your luxurious body perms, curls or permanent wave hair styles.

STEP 1: Gentle Cleanser is formulated to cleanse and add body without stripping your hair of natural oils.

STEP 2: Conditioner revitalizes hair by replacing moisture, sheen and luster while leaving your hair with a soft, silky feel and fresh fragrance.

STEP 3: Lite Acticreme nourishes your hair, replenishing the essential moisture lost during regular shampooing and styling. It leaves hair lighter, natural-looking.

STEP 4: Finishing Foam enhances your hair’s moisture balance without stickiness, providing soft, supple curls or waves full of body and bounce.

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (5)

Vintage Baby Love conditioning shampoo & hair care (1990)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (6)

Pantene progressive treatment creme conditioner (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (7)

90s All Set hair care products (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (9)

Vintage Nexxus Rejuv-A-Perm conditioner (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (10)

Suave shampoos and hair care products (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (11)

Infusium 23 conditioning hair treatment (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (12)

New Age gray-covering shampoo (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (14)

Finesse 2-in-1 shampoo plus conditioner (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (15)

Head and Shoulders Dry Scalp shampoo (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (17)

Aveda Shampure Shampoo (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (19)

Breck brand shampoo and conditioner (1991)

Nourish your hair with moisture from the tip of each strand, all the way to the scalp. With an all-new Breck. Massage in this luxurious hair care, and transport its Vitasomes through your hair and to your scalp.

With a touch, each vitamin-filled microcell bursts open, releasing moisturizing nourishment. New Breck brings Vitamins 135, C and E in these extraordinary shampoos and conditioners. New Breck gives you hair that looks healthy and shiny.

ALSO SEE: The history of the famous Breck Girl shampoo ads, plus 25 iconic vintage images

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (20)

Vintage Mario and Princess shampoo/bubble bath from Revlon (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (21)

LA Coupe shampoo for the LA touch (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (22)

ALSO SEE:Remember these 150 popular vintage perfumes from the 90s?

90s Nexxus Botanoil shampoo for damaged hair (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (23)

Freeman’s discontinued Sea Mist shampoo and conditioner (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (24)

Discontinued Perma Soft shampoos & conditioners (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (25)

Suave hair care and shampoo (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (26)

Golden Imani shampoo/hair care products (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (27)

New Zealand Hair Paradise aromacology products (1991)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (28)

Vintage L’Oreal Permavive shampoo and care for permed hair (1992)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (29)

Vintage Vibrance 90s shampoo and conditioner (1992)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (30)

DON’T MISS:

Neutrogena shampoo and conditioner (1992)

It’s a fact that your new color and perm are most vulnerable during the first two weeks. (That’s when most of your color and perm wash out.) Our uniquely formulated shampoo and companion conditioner let you retain more color. You get up to three times less color washout than with other leading brands tested.

They’ve also been proven superior at retaining perms. Plus they’re highly rinseable so they won’t weigh your curls down. Use Neutrogena first to make your new color and new perm last.

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (31)

Retro Winnie the Pooh shampoo for kids (1992)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (33)

ALSO SEE:

White Rain Essentials shampoos and conditioners (1993)

It’s time to take charge with new White Rain Essentials Shampoos and Conditioners. Scented with strawberry, apple, coconut or almond, they’ll leave your hair clean, shiny and healthy-looking. And you can truly afford the price. Try some in the shower tomorrow.

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (34)

MORE WHITE RAIN: Here’s a retro shampoo commercial so gosh darn wholesome, it’s like a ’50s cliche in a bottle

Vintage Freeman Hair Therapy & Humectant shampoo/conditioner (1993)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (35)

Regular Salon Selectives apple fragrance shampoo from Helene Curtis (1993)

Take your hair beyond beautiful. Salon beautiful. With Salon Selectives personalized shampoos (1, 3, 4, 5, 6, 7) and conditioners (B, H, S, P, P, M). Choose the combination perfectly right. Just for you.

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (36)

Salon Selectives shampoo plus detangler (1994)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (38)

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Vintage 90s Finesse shampoo (1994)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (39)

Aussie Intermissions color-enhancing shampoo and conditioner (1994)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (40)

Australian 3 Minute Miracle hair reconstructor/conditioner (1994)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (42)

Biolage shampoo by Matrix (1994)

(That’s model-turned-actress Rebecca Romijn there, looking gorgeous for Biolage before her acting career took off.)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (43)

Agree shampoo – Body maximizer bottle with 90s logo (1994)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (44)

Retro Aussie Custard Apple shampoo (1995)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (45)

Discontinued V One shampoo, hair repair & conditioner (1995)

“I love it! – Rachel Hunter”

The next generation of hair care. Totally new. Totally different. Scientifically developed to infuse vitamins deep into the entire length of your hair in one easy treatment. Within seconds it dramatically improves your hair’s texture, making it healthier, silkier and more manageable.

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (46)

Sebastian Potion 9 hair conditioning treatment (1995)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (47)

L’Oreal Colorvive Performance shampoo & conditioner (1995)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (48)

Mane ‘N Tail shampoo & conditioner (1995)

Conceived by nature. Perfected by Mane ‘N Tail. The original protein-packed and amino-rich hair care products taht help your hair grow shinier, silkier, fuller and richer looking. From Straight Arrow. Naturally.

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (49)

Vintage 90s Revlon Outrageous shampoo (1995)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (51)

Nioxin shampoo and hair care products (1996)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (52)

Suave Baby Care shampoo for kids (1996)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (54)

Vintage Suave moisturizing shampoo (1996)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (55)

Redken Color Extend shampoo and conditioner (1997)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (57)

Actress Lauren Hutton for Pantene shampoo and conditioner (1997)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (58)

ALSO SEEPantene shampoo ads from the 80s: Don't hate me because I'm beautiful
Vintage Suave Daily Clarifying Shampoo (1997)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (59)

Finesse shampoo (1998)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (61)

Back to Basics sunflower shampoo and conditioner (1998)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (62)

Thermasilk heat-activated shampoo and conditioner (1998)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (63)

TreSemme shampoo (1998)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (64)

Lori Davis haircare and shampoo (1998)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (65)

Vital Nutrients shampoo from Matrix (1998)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (66)

Freeman 1990s shampoos (1999)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (67)

MORE: Do you remember bright green Prell shampoo?

90s John Frieda Sheer Blonde shampoo and conditioner (1999)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (68)

Outrageous shampoos from the 90s: Herbal Essences Yes, Yes, YES commercials

Back in the ’90s, there was a series of commercials for Herbal Essences that took the art of selling shampoo to a whole new level. These commercials caused quite the buzz, making us laugh, blush, and possibly feel a little scandalized!

These cheeky ads featured women in the shower experiencing exaggerated reactions while using Herbal Essences shampoo, causing both laughter and blushes. Inspired by the iconic scene in the movie “When Harry Met Sally,” the commercials brought a touch of humor and scandal to the world of haircare advertising. It was bold, unforgettable, and left us all amused!

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (70)

Vintage 90s Clairol Herbal Essences shampoo – Yes Yes Yes (1999)

These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (71)

ALSO SEEDo you remember these 72 shampoos & conditioners from the 80s?
These popular 90s shampoos & conditioners were the must-have haircare products of the decade - Click Americana (2025)

FAQs

What was the popular shampoo in the 80s? ›

Pert. Pert shampoo, a staple of the 80s, was known for its distinctive green bottle and invigorating tingle when applied to the scalp.

In what decade was shampoo invented? ›

The first version of liquid shampoo (still “soap”) was invented in 1927 by Hans Schwarzkopf. Since 1927, liquid has been the most common form factor for hair cleansing. It was not until 1933 that Hans Schwarzkopf created a soap-free liquid.

When did people start using shampoo and conditioner? ›

The advent of modern shampoo can be traced back to the early 20th century. In 1903, German chemist Hans Schwarzkopf created the first water-soluble shampoo, revolutionizing the way people cleaned their hair.

What did people use for shampoo before shampoo? ›

In some traditions, ash from burned plants or clay was used as a gentle abrasive to help remove dirt, excess oils, and buildup from the hair and scalp. For example, Native Americans used ash from burned soaproot or yucca plants, while certain African cultures relied on clay-based mixtures for cleansing.

What shampoo was taken off the market? ›

Unilever voluntarily recalled products from brands such as TRESemme, Suave, Dove and more due to concerns about benzene. Unilever recently announced a voluntary recall of 19 popular dry shampoo aerosol products sold in the United States due to concerns about benzene, a chemical known to cause cancer.

What is the oldest shampoo brand? ›

Germany, 1903

Berlin chemist Hans Schwarzkopf invented Schaumpon, a violet-scented powder that became available in German drugstores. Fast forward 25 years, he introduced Europe to the first bottle of liquid shampoo.

Do you put conditioner or shampoo first? ›

When should you apply conditioner? As it turns out, the traditional shampoo-first routine is still the best way to go. That's because we want to first remove any impurities or oil build-ups before applying a moisturising conditioner.

When did hair conditioner become popular? ›

By the 19th century when Castile Soap was the most common cleanser, “Macassar oil,” made from oils of coconut, palm, and ylang-ylang flowers was a popular conditioner. In the 1950s, eggs and flat beer were popular conditioners at home and in the salon. Early commercial hair products were called “creme rinse.”

How did Indians wash their hair? ›

Native Americans have a rich history of traditional practices, and one of the ways they used to wash their hair was by immersing themselves in the natural environment, particularly in rivers or streams. For many indigenous communities, rivers and streams held profound cultural and spiritual significance.

Can shampoo be used as a body wash? ›

While sudsing up with shampoo is acceptable in a pinch, it's likely best to avoid completely replacing your body wash. “Using shampoo as body wash consistently over time can dismantle the pH barrier and lead to irritated or inflamed and distressed skin,” warns Dr.

What did people use before conditioner? ›

Ancient Greek not only used olive oil for cooking purposes, but also to condition their hair. Additionally, lotions, ointments, and bee wax were applied to make the hair brighter.

How do I stop my hair from getting greasy after 2 days? ›

It can be tempting to wash your hair every day to reduce oil build-up, but this can exacerbate the issue. If you normally wash your hair every day, start washing and lightly conditioning it every other day. Tie in back or wear a hair wrap on the non-wash days.

What did the Romans use instead of soap? ›

Soap was used for laundry and medicinal purposes in the ancient world, but it was not normally used for bathing until the late 200s A.D. Until then the Romans, like the Greeks before them, cleaned themselves by rubbing the body with oil and an abrasive, like fine sand or ground pumice.

What is the most common used shampoo? ›

This statistic shows the brands of shampoo used most often in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 42.28 million Americans used Head & Shoulders in 2020.

Why did they stop making gee your hair smells terrific shampoo? ›

Tragically, the brand was discontinued in the mid-80s in the U.S. (fueling rumors it contained real deer musk), and its license was sold to the Vibelle Manufacturing Corporation, in the Philippines.

What shampoo did Farrah Fawcett use? ›

Whatever the case, it was millions. Fawcett had input into the creation of the Farrah Fawcett by Fabergé line, which included shampoo, creme rinse conditioner and hair spray. "I like my hair squeaky but not too squeaky," she suggested to the Fabergé shampoo formulators.

Is Pert Plus still around? ›

In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to Tengram Capital Partners (High Ridge Brands).

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